Go Digital or Go Dark
The Go Digital or Go Dark Project was a collaborative effort between the Adirondack North Country Association and the Adirondack Film Society to help North Country, New York small town and single screen movie theaters complete the costly and disruptive transition from analog, 35mm projection to state-of-the-art digital. For these theaters, and the communities that supported them, the stakes could not have been higher. Without partners and an effective campaign to raise awareness of the issue, these theaters would go out of business and the Main Streets they anchor would suffer abandonment and further economic turmoil.
Working with Adirondack Mogul, Mosaic Films designed and produced a film trailer to appear before feature presentations in area cinemas that would become a centerpiece of the campaign. Then ANCA worked with each theater to help coordinate a community-based effort as well as outreach to major donors and assist with grant applications. At campaign’s conclusion, the funds were used to directly purchase the equipment. Theaters that have successfully “Gone Digital” so far include: The Palace in Lake Placid, the Indian Lake Theater, The Strand in Old Forge, The State in Tupper Lake, and The Strand in Plattsburgh. Work is ongoing at The Hollywood in Au Sable Forks and The Strand in Schroon Lake to finish the digital upgrade work in those theaters.